Roger and I recently attended the Home Hardware trade show in Toronto, aptly called “Homecoming”, as it has been a few years since the last in-person trade show took place. It was good to resume our Fall tradition of attending the show to meet with fellow Home Hardware dealers and sales reps, as well as to look for new products and ideas to better serve our customers.
As a newly certified “Colour Consultant” I was especially enthusiastic about the unveiling of the BeautiTone Colour of the Year at the show. BeautiTone is the #1 Canadian-owned and Canadian-made retail paint brand, exclusively sold at Home Hardware. Each year the paint colour experts at the BeautiTone Division reveal a palette of on-trend paint colours that reflect the mood and style they anticipate will be favoured by Canadian homeowners in the coming year.
At the BeautiTone booth I discovered the most gorgeous, deep, saturated blue paint colour and instantly knew I loved the choice of ‘Moments’ as the “Colour of the Year”. It has a rich green influence which makes it feel so current. I can see many of our customers being drawn to this warm, comforting yet energetic colour, especially living in cottage country, where tones of blue and green are all around us in nature.
‘Moments’ makes me nostalgic for warm colours and finishes, when chocolate brown leather furniture and hardwood floors were all the rage. Yet this is definitely a saturated enough blue colour to complement the white oak, wheat and oatmeal tones seen in today’s home decor and flooring. I find “Moments” to be calming, because of the blue with green undertone, and also grounding because of the level of saturation.
In addition to featuring an annual “Colour of the Year”, BeautiTone also highlights a complementary palette of trending colours. This year the consensus at BeautiTone was that two palettes were needed to provide inspiration for all Canadians. In coming to this conclusion the Creative Director Darryl Allen considered, “Knowing that we’re all moving forward, we won’t necessarily be moving at the same pace.” In other words, some of us may be craving a softer, comforting, peaceful environment while others may be craving a change and transformation.