2024's Hottest Paint Colour Trends: A Shift Towards Warmth
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As a colour consultant it’s an exciting time of year because it’s when the paint company brands announce their “Colour of the Year” picks.
And I’m pretty excited about what I'm seeing in the world of paint colour trends for 2024.
…there's a noticeable shift towards WARMTH and DEPTH.
This transformation began to unfold at the end of the pandemic when people were seeking a little joy, and a simple way to infuse their lives with warmth and positivity.
What better way to achieve this than by painting colours with warmth and depth on the walls?
"Color is a language and as such plays an elemental role in personal self-expression. Some will be turning to bold colours but others will be looking to softer neutrals and calming pastels. There are no rules, it is really about how one feels on any given day and what resonates at the moment."
Although colour is HOT be rest assured that neutrals are still going to be showing up in homes featured on HGTV and in magazines, but you'll notice that it’s the warmer neutrals, including beige, creams, and warmer off-whites, making a comeback. And a wonderful complement to these neutrals are of course richer, moodier, more saturated colours.
So even if you're hesitant to paint the walls of your home anything other than a neutral, you can still play with incorporating these deeper, moodier, more saturated colours by using them in your home decor, furniture, or perhaps an accent wall.
Let’s explore the colours that are trending for 2024.
Remember, you don't have to jump on every hot trend, especially living in cottage country where our style is a bit more laid back. But it is certainly helpful (and FUN) to become familiar with these trends and consider whether you'd like to incorporate any of them into our living spaces.
I will openly admit my bias and start this discussion by highlighting BeautiTone's 2024 Colour of the Year. We sell BeautiTone paint at our Home Hardware store and if you’re not familiar with it yet, it’s the leading Canadian paint brand, and just so happens to be my absolute favourite. So, you can imagine I was particularly eager to learn about their pick for this year.
For 2024 BeautiTone has chosen a soft, radiant yellow for its Colour of the Year, named Illumina.
Illumina is a warm, luminous yellow hue that wrapped around your walls will feel like a cozy embrace. It has gentle red undertones and a radiant glow, giving this cheerful colour the ability to uplift and inspire any living space.
Personally I always find yellow to be a cheerful colour for a laundry room or kitchen and Illumine is so soft and warm it could also work really well in a living room with wood and neutral accents.
The paint brand Glidden has also featured a yellow as its Colour of the Year for 2024, called Limitless.
Described as a fresh, warm hue, its essence is that of a neutral, making it a versatile choice. Some may even refer to it as a “beige” which leads me to the next colour trend…
The last time beige was trending in the 2000's we were decorating with a lot of dark brown, heavy woodwork (remember the Tuscan style kitchen?), speckled granite countertops and “builder's beige” walls. The combination of all that resulted in homes that felt rather heavy, drab and uninspiring.
So why is beige making a comeback???
As we move away from the cool gray trend, and as furniture and home decor trends noticeably warm up, including the organic wood tones you see in furniture stores, beige is becoming a valuable neutral. Although let’s be grateful it’s a much more modern, pale and muted beige than the boring, dull beige from the early 2000’s.
For some beautiful beige and off white paint colour options, you must check out BeautiTone’s 2024 palette including Hope, Spirited and Blissful!
We've been seeing green in home decorating for a few years now, especially the tranquil and sophisticated sage green. Green is a colour that continues to trend, and for good reason. as it effortlessly harmonizes, with earthy, organic tones, making it a versatile choice for various decor styles.
I am still loving Sherwin Williams Colour of the Year from 2022 called “Evergreen Fog”.
My mom also fell in love with this warm, smokey green colour and so when we redecorated her living room, it’s the colour we picked for her walls! The nice thing is that it is such a versatile green that it won’t go out of style for years to come.
The exciting news is that the world of greens has expanded, offering a wide array of shades to choose from. If you're looking to create drama and richness in your space, consider an emerald green. Its deep, luxurious hue adds a touch of opulence to any room.
On the other end of the green spectrum, there's the charming, fun yellowy green, which brings a bright, playful, vintage vibe to your decor.
For a fun yellowy green be sure to check out the one in BeautiTone 2024 Colour Collection called Emergence! It will add instantly personality and life to any room!
For those seeking a more subdued and calming atmosphere, the muted mid-greens like BeautiTone’s Sanctuary, Exhale and Rapture are the way to go. These greens have a unique ability to infuse your living spaces with warmth and relaxation.
Terracotta, once a symbol of rustic charm, has undergone a modern renaissance. Its rich, earthy tones make it such a versatile hue to complement the natural elements and minimalist design aesthetics that are becoming increasingly popular. The colour called “Heartfelt”, part of the BeautiTone 2024 colour collection, is a perfect example of this trend. Or also check out BeautiTone’s “Natural Beauty”.
Orange has such a dynamic and energetic personality, from the fiery vibrancy of tangerine to the calming allure of burnt orange, you can really get creative with this colour. When you incorporate orange into your interior decor you will create a space that is vibrant and inviting.
And you must have noticed by now the warm pinks that are everywhere in home decor, with their delicate blush and apricot tones. They create such a soothing quality on your surroundings, making them ideal for spaces dedicated to unwinding and self-care. BeautiTone picked “First Light” to be part of its 2024 collection and it’s a great example of this trend.
When talking about this colour trend, I should also point out the Colour of the Year choices by two other paint brands that pick up on this warm, comforting, earthy pink tones. First, check out “Persimmon” by HGTV Home by Sherwin Williams and also, Dulux's "Sweet Embrace”.
Let's talk about a colour that's near and dear to my heart – blue! It's no secret that blue is my all-time favourite, and in 2024, it's making quite a statement. From the pages of home magazines to the latest interior design blogs, you'll notice that blue is everywhere. It offers a diverse range of shades, allowing you to create a living space with new life and vibrancy.
One of the remarkable aspects of the blue trend is its versatility. On one end of the spectrum, we have moody, sophisticated deep blues that can turn any room into an elegant sanctuary. Imagine a cozy den with walls adorned in a rich midnight blue. On the other hand, we have paler, brighter shades that are perfect for coastal-inspired decor, giving your home a breezy, refreshing feel.
Now, let's talk about purple. It's one of those colors that can stir up strong opinions—it's a love-it-or-not-quite-so-much kind of hue. Purple has this air of royalty and luxury around it. You might think it's a bit too much, but trust me, it's quite the team player when it comes to versatility. It's like a blend of red and blue, offering you choices. You can go for the drama and moodiness you've been craving, or you can opt for a brighter, more cheerful vibe.
Picture this: a light and airy room with a soothing pale lavender, or maybe you're leaning towards creating a snug, lavish atmosphere with a deep, rich plum. If going all-in with purple on your walls feels like a leap, you can ease into it with a well-placed accent wall. The best part? Purple knows how to play nice with different decor styles, making it a versatile option for your home.
Now, let me share a little secret—I've never been a die-hard fan of mid-tone purple. But hey, that's just me, and color preferences are a personal thing. But here's the twist: I'm absolutely smitten with the lilac purple that BeautiTone rolled out in their 2024 color palette, and they've aptly named it “Essence”. It's what I'd call a mid-tone purple, leaning more toward a gentle lilac. The beauty of it lies in its warm undertone—it's not too dark, but it's far from being pale.
If your home embraced a lot of gray during the gray trend, then lilac purple can be your secret weapon to infuse life and warmth. Whether you go for it with an an accent wall or want to sprinkle purple into your home decor, it's a pleasant surprise. And if you're feeling daring, why not splash this muted mid-tone purple on your kitchen island? It's all about injecting personality, my friend! So, don't necessarily give purple the cold shoulder or let it scare you. It's more than capable of bringing warmth, life, and a dash of visual charm to your living space.
Keep in mind that brown is a versatile colour that can work in both traditional to modern aesthetics, making it a top choice for many homeowners.
Whether you're aiming for a classic and timeless feel or a more contemporary look, brown has the ability to bring depth and character to your decor.
Now, let's not forget about soft black colours aka charcoal, which will add an extra layer of sophistication to this trend. Behr's Color of the Year, "Cracked Pepper," is a soft black hue that embodies both modern and traditional elements. And BeautiTone’s included a black pick for 2024 called “After Midnight".
Remember, if you want to add some drama to your living space as compared to the more common blues, whites, and neutrals then you might want to consider going bold with this trend.
Having difficulty choosing a colour or want some expert advice? Then be sure to reach out to Rose to find out more about her paint colour consulting services!